• Lecture Customer relationship management: A database approach - James D. Hess

    Lecture Customer relationship management: A database approach - James D. Hess

    Lecture "Customer relationship management: A database approachh" presentation of content: Past customer value, spending pattern of a customer, lifetime value metrics, definition accounting for acquisition cost and retention probabilities, to calculate customer lifetime value.

     20 p hict 20/08/2015 70 2

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