Bài giảng Marketing - Chương 17: Managing the sales force

Chapter 17 help learners review the types of decisions firms face in designing a sales force; learn how companies recruit, select, train, supervise, motivate, and evaluate a sales force; understand how salespeople improve their selling, negotiation, and relationship-building skills.

Từ khóa: Bài giảng Marketing, Managing the sales force, Designing the sales force, Personal selling principles, Lực lượng bán hàng, Quản lý lực lượng bán hàng