Ebook Marketing: An Introduction (Thirteenth edition): Part 1

Ebook Marketing: An Introduction (Thirteenth edition): Part 1 presents the following content: Analyzing the marketing environment, managing marketing information to gain customer insights, understanding consumer and business buyer behavior, developing new products and managing the product life cycle,... and other contents. Invite you to refer.

Từ khóa: Marketing an introduction, Gain customer insights, The marketing environment, Managing marketing information, Managing the product life cycle