Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1

Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1 presents the following content: Advertising, brands, business-to-business marketing, change, communication and promotion, companies, competitive advantage, competitors, consultants, corporate branding, creativity, customer needs, customer orientation, customer relationship management (CRM), customers, customer satisfaction, database marketing, design, differentiation, direct mail, distribution and channels, employees, entrepreneurship, experiential marketing, financial marketing, focusing and niching, forecasting and the future, goals and objectives, growth strategies, guarantees, image and emotional marketing, implementation and control, information and analytics.

Từ khóa: Marketing Insights from A to Z, Ebook Marketing Insights from A to Z, Business-to-business marketing, Corporate branding, Customer relationship management, Financial marketing