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Ebook The marketing book: Part 1
Ebook The marketing book: Part 1 includes the following chapters: Chapter 1 one more time – what is marketing? chapter 2 postmodern marketing: Everything must go! chapter 3 relationship marketing; chapter 4 the basics of marketing strategy; chapter 5 strategic marketing planning: theory and practice; chapter 6 consumer decision making: Process, level and style; chapter 7 business-to-business marketing: organizational buying behaviour,...
323 p hict 26/06/2023 73 0
Từ khóa: The marketing book, Ebook The marketing book, Postmodern marketing, Relationship marketing, Marketing strategy, Strategic marketing planning
Ebook The marketing book: Part 2
Ebook The marketing book: Part 1 includes the following chapters: Chapter 11 managing the marketing mix; chapter 12 new product development; chapter 13 pricing; chapter 14 selling and sales management; chapter 15 brand building; chapter 16 the integration of marketing communications; chapter 17 promotion; chapter 18 sales promotion; chapter 19 integrating customer relationship management and supply chain management; chapter 20 controlling...
552 p hict 26/06/2023 72 0
Từ khóa: The marketing book, Ebook The marketing book, Postmodern marketing, Managing the marketing mix, Sales management, Sales promotion
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