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Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1 presents the following content: Advertising, brands, business-to-business marketing, change, communication and promotion, companies, competitive advantage, competitors, consultants, corporate branding, creativity, customer needs, customer orientation, customer relationship management (CRM), customers, customer satisfaction, database marketing, design,...
98 p hict 26/06/2023 79 0
Từ khóa: Marketing Insights from A to Z, Ebook Marketing Insights from A to Z, Business-to-business marketing, Corporate branding, Customer relationship management, Financial marketing
Ebook The marketing book: Part 1
Ebook The marketing book: Part 1 includes the following chapters: Chapter 1 one more time – what is marketing? chapter 2 postmodern marketing: Everything must go! chapter 3 relationship marketing; chapter 4 the basics of marketing strategy; chapter 5 strategic marketing planning: theory and practice; chapter 6 consumer decision making: Process, level and style; chapter 7 business-to-business marketing: organizational buying behaviour,...
323 p hict 26/06/2023 73 0
Từ khóa: The marketing book, Ebook The marketing book, Postmodern marketing, Relationship marketing, Marketing strategy, Strategic marketing planning
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